Gartner Research

Social Marketing Primer for 2018

Published: 19 January 2018

ID: G00344135

Analyst(s): Jay Wilson , Elizabeth Shaw , Ewan McIntyre

Summary

Marketing leaders recognize social marketing as one of the most effective channels across the customer journey. Use Gartner's 2018 social marketing research to solidify your strategy, innovate and execute to deliver business results.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can we leverage social marketing to drive business outcomes?
    • How can we provide value from social across the organization?
    • How should we invest in social marketing technology?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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