Gartner Research

Leveraging Digital Strategies for Life Science R&D and Commercial Impact Primer for 2018

Published: 20 January 2018

ID: G00343993

Analyst(s): Michael Shanler , Jeff Smith , Mark E. Gilbert , Stephen Davies

Summary

Life science organizations' success depends on their ability to adapt and thrive in rapidly evolving technological, scientific and economic conditions. This research helps CIOs identify, prepare for and navigate these dynamics, and align IT strategy and leadership to their digital innovation goals.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How can organizations leverage digital technology to address next-generation life science environment challenges and opportunities?
    • How can R&D accelerate new product development through external collaboration, optimized innovation, deep analytics and digital technology?
    • How can life science sales and marketing deploy digital channels, CRM systems, analytics solutions and revenue management platforms to optimize engagement with their customers?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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