Gartner Research

100 Marketing Stats at a Glance, 2017

Published: 19 January 2018

ID: G00348123

Analyst(s): Haixia Wang


From customer experience to innovation, marketing leaders' responsibilities are expanding. This digest of 100 marketing stats highlights five areas where marketing is adjusting for further change: budget and strategy, marketing tactics, multichannel marketing, marketing technology, and innovation.

Table Of Contents


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