Gartner Research

Use Targeted Stakeholder Communication Tactics to Market the Benefits of Vendor Management

Published: 23 January 2018

ID: G00338130

Analyst(s): Joanne Spencer , Yanni Karalis


Influencing key stakeholders to embrace a vendor management discipline is a fundamental imperative for sourcing and vendor management leaders. Targeted efforts to market the activities and value of the vendor management program are the key to gaining acceptance and participation.

Table Of Contents
  • Key Challenges



  • Evaluate Your Key Stakeholders' Perceptions and Expectations of Vendor Management's Role and Value
  • Uncover Your Stakeholders' Challenges and Develop a Set of Unique Stakeholder-Specific Value Propositions
  • Create the Communication Plan and Present the UVPs Using Methods Best Aligned to a Stakeholder's Preferred Communication Model

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