Gartner Research

Four Managed Mobility Service Bundling Strategies for Communications Service Providers to Gain Differentiation

Published: 25 January 2018

ID: G00343388

Analyst(s): Pablo Arriandiaga , Harsha Shetty, Lisa Unden-Farboud


CSPs struggle to differentiate themselves with MMS bundles. Technology product management leaders at CSPs focused on identifying growth opportunities in MMS must offer and activate comprehensive, granular bundles with easy-to-comprehend invoices including device-as-a-service to gain differentiation.

Table Of Contents
  • Key Challenges



  • Create Differentiated Level 2 Support for Self and Fully Managed MMS Bundles That Anchor Service Activation Campaigns
  • Bring Granularity Into MMS Bundles by Identifying Personas in Large Enterprises Using a Consulting Approach and Building Suitable MMS Bundles
  • Enhance Customer Experience With Easy-to-Comprehend MMS Invoice
    • Phase 1: Use Manual or Semiautomatic Processes to Generate a Single Line Item in Invoice
    • Phase 2: Automate the OSS and BSS Using an Orchestrator Function to Execute Synchronous and Asynchronous Provisioning and Order Fulfilment
  • Include Device-as-a-Service Into MMS Bundle to Gain Cost Advantage and Avoid Unpredictable Expenditure Related to Devices

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