Gartner Research

Four Managed Mobility Service Bundling Strategies for Communications Service Providers to Gain Differentiation

Published: 25 January 2018

ID: G00343388

Analyst(s): Pablo Arriandiaga , Harsha Shetty , Lisa Unden-Farboud

Summary

CSPs struggle to differentiate themselves with MMS bundles. Technology product management leaders at CSPs focused on identifying growth opportunities in MMS must offer and activate comprehensive, granular bundles with easy-to-comprehend invoices including device-as-a-service to gain differentiation.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create Differentiated Level 2 Support for Self and Fully Managed MMS Bundles That Anchor Service Activation Campaigns
  • Bring Granularity Into MMS Bundles by Identifying Personas in Large Enterprises Using a Consulting Approach and Building Suitable MMS Bundles
  • Enhance Customer Experience With Easy-to-Comprehend MMS Invoice
    • Phase 1: Use Manual or Semiautomatic Processes to Generate a Single Line Item in Invoice
    • Phase 2: Automate the OSS and BSS Using an Orchestrator Function to Execute Synchronous and Asynchronous Provisioning and Order Fulfilment
  • Include Device-as-a-Service Into MMS Bundle to Gain Cost Advantage and Avoid Unpredictable Expenditure Related to Devices

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.