Gartner Research

Scaling Digital Commerce Into a Digital Platform Business

Published: 26 January 2018

ID: G00341676

Analyst(s): Jason Daigler , Christina Klock , Sandy Shen , Mike Lowndes

Summary

Digital commerce is a flagship example of digital business that has existed for over a decade. Application leaders for digital commerce can lead their organizations' digital initiatives and drive new business and revenue by scaling digital commerce into digital platform businesses.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Help Your Business to Design and Enable New Products by Evolving Your Role
  • Educate Executives and Business Leaders by Outlining the Benefits of Creating a Platform Business
  • Identify Your Ideal Platform Business Model
  • Develop a Roadmap for the Platform Business

Case Study

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client