Gartner Research

Scaling Digital Commerce Into a Digital Platform Business

Published: 26 January 2018

ID: G00341676

Analyst(s): Jason Daigler , Christina Klock , Sandy Shen , Mike Lowndes


Digital commerce is a flagship example of digital business that has existed for over a decade. Application leaders for digital commerce can lead their organizations' digital initiatives and drive new business and revenue by scaling digital commerce into digital platform businesses.

Table Of Contents
  • Key Challenges



  • Help Your Business to Design and Enable New Products by Evolving Your Role
  • Educate Executives and Business Leaders by Outlining the Benefits of Creating a Platform Business
  • Identify Your Ideal Platform Business Model
  • Develop a Roadmap for the Platform Business

Case Study

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