Gartner Research

China Summary Translation: 'Willful Disruption: The Many Ways That Apple Disrupts'

Published: 24 January 2018

ID: G00349297

Analyst(s): Ben Lee , David Smith


Apple has long been synonymous with innovation. Central to its success is its willful intent to disrupt core and adjacent untapped markets. CIOs should work with their chief strategy officers to view intentions of the company using lessons learned from Apple as a guidepost.

Table Of Contents



Willful Disruption: The Many Ways That Apple Disrupts

  • Key Findings
  • Recommendations


  • Apple Disrupts in Many Ways
  • Scale, Richness and Reach: The "Secret Sauce" of Extensive Disruption
  • Apple's Culture Leads Primarily to Innovative and Self-Disrupting Approaches
  • How You Can Leverage Apple's Disruptive Strategies

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