Gartner Research

Top Strategic Priorities for the Market Insights Function

Published: 02 July 2017

ID: G00352153

Analyst(s): Market Insights and Analytics Research Team


In this research, we answer the question "What are the top strategic priorities for Market Insights leaders?" Today's business environment is marked by rapidly evolving customer expectations and an increasingly fragmented market environment. Given this context, Market Insights leaders identified two key areas as their most strategic: generating forward-looking insights and consolidating customer information.

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Core Priorities for Heads of Market Insights in 2018


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