Gartner Research

Toolkit: Storytelling Digital Innovation Decision Making to Influence and Persuade Business and IT Leaders of EA Advisory Role

Published: 29 January 2018

ID: G00350357

Analyst(s): Philip Allega


Enterprise architecture and technology innovation leaders can develop a story that influences decision makers to use EA when considering digital innovation investment opportunities. The Toolkit explores the homework to develop the story and time spent in story development, and looks at next steps.

Table Of Contents

When to Use

  • Story Development Activities
    • Be Creative When Developing Your Decision-Making Process
    • Once Constructed, Communicate the Story and Codify It

Downloadable Attachments

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