Gartner Research

Use Brain-Aware Change Techniques to Scale Digital Business

Published: 29 January 2018

ID: G00349937

Analyst(s): Christie Struckman , Elise Olding


CIOs who adopt brain-aware techniques that enable employees to embrace change will become better change leaders. Use the techniques in this research to connect with employees experiencing digital business transformation, to help them progress through changes and to help the organization thrive.

Table Of Contents
  • Key Challenges



  • Reduce Uncertainty Through Storytelling and Role-Modeling
    • Change the Way You Talk About Organizational Change
    • Role-Model Supportive Change Behaviors
  • Create Familiarity and a Sense of Control for Employees
    • Anticipate and Mitigate Threats in Conversation
    • Create Familiarity and a Sense of Control
  • Support Changing Habits
    • Focus on Progress to Help Employees Feel the Differences
    • Pay Attention to "Triggers" From the Past
    • Change Yourself First

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