Gartner Research

Market Insight: Are China and India Still Hot Spots for Application Software Market Growth?

Published: 29 January 2018

ID: G00343225

Analyst(s): Yanna Dharmasthira

Summary

China's and India's enterprise application software spending has grown at double-digit rates historically, and they will continue to be hot spots. To be competitive here, technology business unit leaders in technology providers must understand software adoption dynamics and spending intentions.

Table Of Contents

Analysis

  • Business Goals Are Practical
  • China and India as Growth Hot Spots
  • Where Are the Hot Spots for Growth?
  • Room to Expand: Total Addressable Market Beyond Packaged Software
  • Practical Reasons for Increased Spending: Alignment of IT to Business
  • Key Initiatives for Software Spending: From Mainstream to Disruptive
  • Top Criteria in Vendor Selection: Product Features Dominate, but Corporate Branding Is Important in China

Background and Context

The Impact

Conclusion

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