Gartner Research

Essential Product Management Practices to Monetize Data and Analytics Assets

Published: 30 January 2018

ID: G00340510

Analyst(s): Douglas Laney , Mike Rollings , Mike Gilpin


Unless data and analytics leaders create information products by design, the true value of their information assets cannot be realized. Competencies for information products must be established so that data and analytics programs can exploit business value at enterprise scale.

Table Of Contents
  • Recommendations


  • Develop Customer Advocacy Competencies
  • Apply Infonomics to Identify Data-Driven Opportunities
  • Ramp Up Delivery Capabilities With Agile Mode 2 Delivery Practices
  • Use Advanced Product Management, as in Commercial Products and Services

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.