Gartner Research

Essential Product Management Practices to Monetize Data and Analytics Assets

Published: 30 January 2018

ID: G00340510

Analyst(s): Douglas Laney , Mike Rollings , Mike Gilpin

Summary

Unless data and analytics leaders create information products by design, the true value of their information assets cannot be realized. Competencies for information products must be established so that data and analytics programs can exploit business value at enterprise scale.

Table Of Contents
  • Recommendations

Analysis

  • Develop Customer Advocacy Competencies
  • Apply Infonomics to Identify Data-Driven Opportunities
  • Ramp Up Delivery Capabilities With Agile Mode 2 Delivery Practices
  • Use Advanced Product Management, as in Commercial Products and Services

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