Gartner Research

Market Insight: Three Key Areas in Which AI Will Disrupt the Video Entertainment Ecosystem

Published: 31 January 2018

ID: G00340595

Analyst(s): Fernando Elizalde


Artificial intelligence tools are optimizing video delivery workflows and enabling new experiences in consumer video services. These new techniques create opportunities for technology strategic planners to speed up the creation of quality content and unlock new business opportunities and markets.

Table Of Contents


  • AI Accelerates Consumer Experience Improvements
    • AI Brings a New Dimension to Metadata and Recommendations
    • AI Content Creation Brings Immediacy to the Experience
  • Machine-Learning Applications in the Video Workflow
    • Optimizing Image Quality and Network
    • Improving the Video Experience With Automatic Fault Diagnosing
    • Bringing AI to Captioning, Subtitling and Sign Language Processes
  • AI-Driven Consumer Insights to Improve Business Results
    • AI to Tackle Churn
    • AI Improves Ad Placement and Monetization Thanks to Video Context and Viewer Understanding

Background and Context

The Impact


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