Gartner Research

Strategy, Leadership, Customer Experience and Innovation Insights for CMOs Primer for 2018

Published: 01 February 2018

ID: G00344071

Analyst(s): Kirsten Newbold-Knipp


Growth is the No. 1 priority of today's chief marketing officers. Delivering growth demands CMOs master many skills. Our research on strategy, leadership, customer experience and innovation provides insights to help modern CMOs succeed in an increasingly challenging role.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I define, budget, execute and measure marketing strategies that support revenue growth and retention?
    • How do I build and manage a marketing organization that can execute new practices, measurements and technologies to support organizational goals?
    • How does marketing enable the company to compete on customer experience?
    • How do I help my company realize innovative digital products and experiences that contribute to growth?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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