Gartner Research

Build and Market Enterprise Applications Primer for 2018

Published: 01 February 2018

ID: G00344067

Analyst(s): John Kostoulas , Steve Crawford , Daniel O'Connell


Disruption by digital technologies and business models is the new normal for all enterprise application markets. This research advises application technology and service providers on where and how to grow their businesses across increasingly dynamic market segments and life cycles.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What's the right business model for my stage of growth?
    • Where are my best opportunities for growth?
    • How should today's new technologies shape my product roadmap?
    • What is the right go-to-market strategy for my organization?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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