Gartner Research

Maximize Personal Technologies to Evolve Product Portfolios Primer for 2018

Published: 01 February 2018

ID: G00343935

Analyst(s): Roberta Cozza


Technology strategic planners face a wave of business transformation as the device market undergoes changes with new products and emerging technologies. This initiative offers guidance on how to evolve product portfolios and maximize new technologies to create compelling multidevice interactions.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Which key technologies and capabilities will impact and shape my product portfolio and strategy?
    • How are current and potential new disruptive competitors threatening my business growth strategy?
    • How will the 24-hour technology users' expectations and behaviors impact my product management and marketing strategies?

Related Priorities

  • Suggested First Steps
  • Essential Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.