Gartner Research

Maximize Personal Technologies to Evolve Product Portfolios Primer for 2018

Published: 01 February 2018

ID: G00343935

Analyst(s): Roberta Cozza

Summary

Technology strategic planners face a wave of business transformation as the device market undergoes changes with new products and emerging technologies. This initiative offers guidance on how to evolve product portfolios and maximize new technologies to create compelling multidevice interactions.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • Which key technologies and capabilities will impact and shape my product portfolio and strategy?
    • How are current and potential new disruptive competitors threatening my business growth strategy?
    • How will the 24-hour technology users' expectations and behaviors impact my product management and marketing strategies?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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