Gartner Research

Market Trends: Make Compelling 5G Technology Selections and Be First to Attain 5G Success

Published: 02 February 2018

ID: G00346239

Analyst(s): Kosei Takiishi


Several communications service providers have revealed their 5G commercial schedule but there could be technical variations. Generic 5G marketing may obscure the diversity. Gartner helps CSPs' technology business unit leaders develop compelling 5G technology strategy including naming and marketing.

Table Of Contents


Market Trend

  • The First Significant Competition of 5G Commercialization Has Begun
  • Technology Trend
    • The Direction of 5G Standardization Has Been Fixed, but There Are Still Pros and Cons
    • Multiple 5G Technical Variations Will Confuse the Market
  • Market Structure Trend
    • 5G Marketing War Will Be the Most Stringent Compared to That of Its Predecessors
    • Regulation Could Influence 5G Marketing Strategy
    • Present a Suitable, Contrasting Name to the New 5G Service

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