Gartner Research

How to Get an Approximate Initial Estimate of the Cost of a CRM Project

Published: 02 February 2018

ID: G00350994

Analyst(s): Brian Manusama , Ed Thompson


A calculation of the total cost of ownership of CRM is often needed to get the go-ahead for implementation, but many organizations want to know how much it will cost long before details are available. This research helps application leaders supporting CRM projects to get a rough estimate of costs.

Table Of Contents
  • Key Challenges



  • Get Upfront Estimates of the Elements That Make Up the TCO of a CRM Project
  • When Gathering Initial Estimates, Focus on the Largest Elements of the Cost Calculation, Pick Ranges Not Absolutes and Beware of Using Averages
  • Determine Which Multiple of the License Fees You Are Likely to Spend on Consulting

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.