Gartner Research

How to Get an Approximate Initial Estimate of the Cost of a CRM Project

Published: 02 February 2018

ID: G00350994

Analyst(s): Brian Manusama , Ed Thompson

Summary

A calculation of the total cost of ownership of CRM is often needed to get the go-ahead for implementation, but many organizations want to know how much it will cost long before details are available. This research helps application leaders supporting CRM projects to get a rough estimate of costs.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Get Upfront Estimates of the Elements That Make Up the TCO of a CRM Project
  • When Gathering Initial Estimates, Focus on the Largest Elements of the Cost Calculation, Pick Ranges Not Absolutes and Beware of Using Averages
  • Determine Which Multiple of the License Fees You Are Likely to Spend on Consulting

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