Gartner Research

Demand Management 2020: On a First-Name Basis

Published: 02 April 2014

ID: G00352295

Analyst(s): Matt Davis

Summary

Enhanced customer loyalty is the top-rated value created by high-performing supply chains. Capturing this loyalty in 2020 will require targeted product and service offerings through customization. Digital capabilities like big data, the IoT and social media provide the means to this granularization.

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