Gartner Research

Storytelling for Enterprise Architecture: How to Influence and Persuade Leaders of EA Value in Decision Making

Published: 29 January 2018

ID: G00350356

Analyst(s): Bruce Robertson , Ed Gabrys , Philip Allega


To gain stakeholder interest and engagement in the value proposition of EA, enterprise architecture and technology innovation leaders can use a three-act structure of storytelling.

Table Of Contents
  • Key Challenges


  • Look to Storytelling When Your Approach to Communications and Promotion Isn't Working
    • Audience Challenge 1: Too Much Jargon
    • Audience Challenge 2: Too Much Distraction
    • Audience Challenge 3: Too Little Communications Expertise


  • Use a Three-Act Structure to Convey How EA Can Make Decision-Making Processes Smarter
    • Act 1: Establish a Setting — Match a Future Vision to Opportunities on Offer
    • Act 2: Introduce Tension — Make the Consumer of EA Advice the Hero of the Story
    • Act 3: Achieve Resolution for the Organization and Establish a New Normal — Help Heroes Visualize the Path to the Future
    • Case Study: A Manufacturer Tells a Story About EA in Digital Innovation Planning
  • Relieve Stressors and Challenges With a Three-Act Story

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