Gartner Research

Build and Market Data and Analytics Offerings Primer for 2018

Published: 31 January 2018

ID: G00344162

Analyst(s): Alys Woodward , Alan Dayley , Terilyn Palanca , Jim Hare


Data and analytics are the backbone of the modern digital business. The data and analytics platform allows organizations to consume information to decide upon and take the right action. Technology and service providers must focus on driving digital business.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • What is the shape of the overall data and analytics market?
    • Which data and analytics market segments are the most attractive?
    • What current and future competitive landscape exists in specific data and analytics market segments?
    • How can you make the right technology roadmap choices to become and remain competitive?
    • Which go-to-market strategies work best for the individual customer segments?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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