Gartner Research

Tech Go-to-Market: Five Steps to Validate a New Tech Product Idea

Published: 31 January 2018

ID: G00350711

Analyst(s): Eric Trenk


A successful new product can ignite revenue growth, but the stakes are high. Failure can set back the organization and the careers of individuals who advocated for the idea. Technology product management leaders should follow these five steps to assess if a new product idea is poised for success.

Table Of Contents
  • Key Challenges



  • Step 1: Share the Concept
  • Step 2: Examine the Market
  • Step 3: Assess the Value to Customers
  • Step 4: Interview Target Buyers
  • Step 5: Release a Minimum Viable Product
  • Conclusion

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