Gartner Research

Tech Go-to-Market: Increase the Business Impact of Product Management by Applying Gartner's Maturity Model

Published: 31 January 2018

ID: G00319756

Analyst(s): Eric Trenk , Lars Van Dam


Product management typically defines product vision and direction, and it is increasingly turned to as a key enabler of growth and transformation. Technology business unit leaders should use Gartner's Product Management Maturity Model to uplift the role's impact on the business.

Table Of Contents



  • Step 1 — Assess Your Current Product Management State, Using Gartner's Maturity Model as a Lens
    • Maturity Is an Important Measure for Large, Midsize and Small Technology Providers
    • Nonsequential Progression and Regression Across Maturity Dimensions
    • Crisis Moments Create Calls to Action and Opportunities to Transform Maturity
  • Step 2 — Define Key Actions and Methods to Increase the Business Impact of Product Management and Advance Maturity
    • Dimension 1
    • Dimension 2
    • Dimension 3
    • Dimension 4
    • Dimension 5


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