Gartner Research

Video: Product and Market Digitalization and the Implications for Supply Chains

Published: 31 July 2017

ID: G00352565

Analyst(s): Supply Chain Community Contributors

Summary

As TomTom pivoted its satnav business into a sports wearable brand, it also shifted from retail to e-tail, navigating ever closer to an omnichannel model. In this video, learn how TomTom delivered fundamental insights into the profound effect that shift had on its supply chain.

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