Gartner Research

Improve Vertical-Industry Go-to-Market Effectiveness Primer for 2018

Published: 01 February 2018

ID: G00344068

Analyst(s): Derry Finkeldey


TSPs seeking growth must deliver unique value to customers — value which exists in an industry context. This research addressing this initiative helps technology business unit leaders to understand buying behavior and opportunity in their target industries, so that they can compete effectively.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • Where is disruption providing growth opportunities for my industry?
    • What are the distinct industry customer needs and behaviors that determine technology investment?
    • How can I compete more effectively in industry markets?
    • How can I differentiate and create awareness and demand in my industry?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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