Gartner Research

From Projects to Products — Three Essential Actions for Every CIO Aiming to Transform Their Digital Organizations

Published: 05 February 2018

ID: G00331446

Analyst(s): Dale Kutnick , Lars Van Dam , Erik Van Ommeren


CEOs are increasingly turning to digital investments to drive growth. These initiatives must improve product/service competiveness or create new market opportunities. CIOs can lead or help transform their firms to exploit technology innovation and become more digitally product-centric.

Table Of Contents



  • Step 1 — Consider Software Company Models for Shaping Digital Organizations
    • Successful Project Managers Do Not Necessarily Make Strong Product Managers
    • Sample Product-Centric Organizational Model
    • Does Part of IT Become a Product-Centric Organization Focused on Digital Initiatives?
  • Step 2 — Evaluate Investment Models and Evolve Leading Indicators Adopted by Modern Software Companies
    • Cost Model for a Product-Centric Organization
    • Investment Model for a Product-Centric Organization and Common Metrics
  • Step 3 — Invest in Comprehensive Product Management as the Core for Driving Digital Vision, Strategy, Roadmap and Prioritization at Scale
    • Products Impact Markets, Competition and the Top-Line Growth of the Business
    • Organizational Culture
    • Draft Plan for Skills Gaps, HR Partnering, Investment Model and Organizational Design


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