Gartner Research

3 Ways to Differentiate Security Products Designed for IoT

Published: 05 February 2018

ID: G00346955

Analyst(s): Saniye Alaybeyi , Barika Pace , Nick Jones , Michael Maziarka


IoT buyers struggle to understand the value provided by security products designed for IoT. Technology product marketing leaders at security providers must blend segmentation, use cases and business outcomes to better communicate the value to IoT customers.

Table Of Contents
  • Key Challenges



  • Create IoT Target Segments
  • Clarify Messaging to Speak to IoT Security Use Cases
  • Wrap Your Differentiators in Stories That Lead With the IoT Business Outcome or Value

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