Gartner Research

Willful Disruption: Alibaba Disrupts Through Customer Experience and Operational Excellence

Published: 06 February 2018

ID: G00341989

Analyst(s): Sandy Shen


Alibaba is a digital disruptor that knows how to utilize hyperscale to change customer expectations and the way businesses operate. CIOs should work with chief strategy officers to understand Alibaba's disruptive intentions so that they can find ways to disrupt that best suit their organizations.

Table Of Contents
  • Alibaba Disrupts in Many Ways
  • Scale, Richness and Reach: The "Secret Sauce" of Extensive Disruption
  • Alibaba's Culture Leads Primarily to Innovative and Defensive Approaches
  • How You Can Leverage Alibaba's Disruptive Strategies

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