Gartner Research

4 Crucial Steps to a Successful Website Redesign

Published: 06 February 2018

ID: G00340688

Analyst(s): Stephen R. Wellman


Websites require frequent, sometimes major, updates. Marketing leaders must get website redesign right due to its central role in the customer journey.

Table Of Contents
  • Key Challenges



  • Identify the Business Challenges Your New Website Can Address
  • Identify the Executive Sponsor and Key Stakeholders for the Project
  • Assemble and Analyze Data From All Relevant Sources
    • Set Goals and Objectives
    • Determine Your Resourcing Mix for the Project
    • Build a Multistage Plan and Manage Every Step of the Website Redesign
  • Project Management Insights

Case Study

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