Gartner Research

4 Crucial Steps to a Successful Website Redesign

Published: 06 February 2018

ID: G00340688

Analyst(s): Stephen R. Wellman

Summary

Websites require frequent, sometimes major, updates. Marketing leaders must get website redesign right due to its central role in the customer journey.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify the Business Challenges Your New Website Can Address
  • Identify the Executive Sponsor and Key Stakeholders for the Project
  • Assemble and Analyze Data From All Relevant Sources
    • Set Goals and Objectives
    • Determine Your Resourcing Mix for the Project
    • Build a Multistage Plan and Manage Every Step of the Website Redesign
  • Project Management Insights

Case Study

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.