Gartner Research

Survey Analysis: Five Digital Consumer Personas Critical to Understand Tech User Behavior

Published: 06 February 2018

ID: G00343471

Analyst(s): Mikako Kitagawa , Ranjit Atwal

Summary

Gartner identifies five digital consumer personas with their own unique behaviors. Technology product management leaders should use these personas to create intelligent user experiences in emerging areas such as AI and voice interactions.

Table Of Contents

Survey Objective

Data Insights

  • Methodology

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