Gartner Research

Gartner's Disruption Design Model — Using Combinatorial Strategies to Disrupt Competitors

Published: 06 February 2018

ID: G00349105

Analyst(s): Ed Cordin , Lars Van Dam


Technology business unit leaders aim to create disruptive strategies that lead to dramatic growth. Gartner's Disruption Design Model equips these leaders with a method to create integrated, combinatorial strategies with higher success odds.

Table Of Contents


  • Step 1 — Assess the Current Situation Within Current Core Markets or the Target Market
    • Quantitative Analysis
    • Recommended Methods to Apply
  • Step 2 — Apply Gartner's Disruption Design and Willful Intent Models to Define Combinatorial Strategies
    • Model Comments and Examples
    • Different Markets, Different Experience Elements
  • Step 3 — Highlight the Significance of a Combinatorial Strategy Through Business Moments
    • Apply Design Thinking to Determine What, Who and How to Disrupt
    • Cross-Functional Collaboration Is Key to Creating Disruptive Customer Experiences


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