Gartner Research

Video: Using Data Analytics to Better Understand Your Customer — a Nestlé Story

Published: 09 December 2014

ID: G00353230

Analyst(s): Supply Chain Community Contributors

Summary

In order to better understand its customers, Nestlé gathered relevant data from internal historical data and points of sale and then leveraged the necessary tools and processes to make sense of it. This video shows how Nestlé translates this information into actual customer action.

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