Gartner Research

Toolkit: Job Description for Hiring a Marketing Analytics Leader

Published: 05 February 2018

ID: G00344057

Analyst(s): Lizzy Foo Kune


Marketing analytics is one of the top capabilities supporting organizations, yet recruiting and retaining talent to lead this critical department remain a challenge for organizations and marketing leaders. Use this Toolkit to find and hire a marketing analytics leader.

Table Of Contents

When to Use

  • Why Hire a Director of Marketing Analytics?
  • When and How to Use the Job Description

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