Gartner Research

Video: From Start-Up to Brand Icon — the Tesla Motors Story

Published: 09 December 2014

ID: G00353231

Analyst(s): Supply Chain Community Contributors

Summary

Key to Tesla Motors’ emergence as a disruptive global brand has been its successful marriage of technological innovation, engineering and supply chain know-how. This video outlines its journey to scale and growth, highlighting the key business decisions taken to reach its goals.

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