Gartner Research

Scaled Account-Based Marketing (National Instruments)

Published: 01 February 2018

ID: G00353619

Analyst(s): Marketing Research Team

Summary

Gartner developed this case study to describe National Instrument’s approach to Account-Based Marketing.

Table Of Contents

Overview

Challenge

Solution: Scaled Account-Based Marketing

1. Tiered ABM Scaling Plan

2. Account Prioritization Framework

3. “Like Account” Toolkits

4. Account-Needs Content Configuration

Results

About This Research

Presentation Deck

Recommended by the Authors

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