Gartner Research

Understanding User Experience and the Role for Market Insights

Published: 05 February 2018

ID: G00353620

Analyst(s): Market Insights and Analytics Research Team

Summary

As technology and information continue to influence consumer behavior, companies must provide an effortless customer experience or risk defection. As a result, leading companies rely on UX, in part, to understand and serve customers better throughout the consumer–product interaction.

Table Of Contents

Introduction

Defining UX

Table 1. Defining Successful UX [3]

Recent Trends in UX Resource Allocation and Organizational Structure

The Relationship Between UX and CX

MI’s Role in UX

Table 2. Common UR Methodologies [15]

Table 3. UX and MI Qualifications

Conclusion

About This Research

Endnotes

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