Gartner Research

Willful Disruption: How Acorns Disrupts

Published: 13 February 2018

ID: G00344679

Analyst(s): David Yockelson


By finding opportunities in both existing and new customer segments — often by uncovering new business moments or combining different business models with technology — Acorns can disrupt the investment industry. CIOs can learn from Acorns' disruptive approach.

Table Of Contents


  • Acorns Addresses an Unserved Market Segment (or Business Moment)
  • Acorns Takes Advantage of Its Platform to Drive Its Ecosystem
  • Scale, Richness and Reach: The Secret Sauce of Extensive Disruption
  • How You Can Leverage Acorns' Disruptive Strategies

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