In this research, we answer the question "How can I help stakeholders filter, select, and take action on valuable macro trends work?" Stakeholders often look to incorporate macro trends into their strategic priorities without assessing relevance to their decisions. Market Insights needs to filter and shift the focus of stakeholders’ interests to trends that align with business priorities.
1. Filtering for Relevant Trends
2. Securing Stakeholder Buy-In
3. Continually Communicating Progress
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