Gartner Research

Video: Making Sustainable Innovation Easy and Attractive for Competitive Advantage

Published: 18 March 2014

ID: G00353546

Analyst(s): Supply Chain Community Contributors

Summary

Raw material availability faces a stern test as resource scarcity becomes increasingly real. Sustainable innovation will be less a “nice-to-have” and more a “must-do” as businesses strive to deliver new products at low cost. This video discusses elements of IKEA's program People and Planet Positive.

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