Gartner Research

Healthcare Payer CIOs Must Hire a Product Manager for the Consumer Engagement Hub

Published: 13 February 2018

ID: G00348845

Analyst(s): Mandi Bishop , Jeff Cribbs

Summary

Payers' traditional IT operating models and claims-centric architecture lead to poor customer experience and hinder their responsiveness. Payer CIOs must enable a consumer-focused digital operating model and, as a first step in 2018, hire a product manager for a consumer engagement hub.

Table Of Contents

Analysis

  • Recommendations
    • Hire a Product Manager for the CEH
    • Plan for IT Operating Model Transformation

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