Published: 05 February 2018
Analyst(s): Market Insights and Analytics Research Team
In this research, we answer the question "What are the trends in digital ad testing?" As digital marketing continues to demand more of companies’ time (and budget), understanding how ad testing is evolving will be crucial to ensuring your company’s ads continually have the maximum effect on customers. We identified four major trends in today’s digital ad testing.
Trend 1: Aligning Spend with Digital Ad Creation and Testing
Trend 2: Adopting an “Early-and-Often” and Iterative Pre-Testing Strategy
Trend 3: Blending the Right Methodologies and Solutions
Trend 4: Staying Up to Date on Coming Advances
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