Gartner Research

How to Make Customers Love Your IoT Product

Published: 13 February 2018

ID: G00348155

Analyst(s): Nick Jones

Summary

To maximize commercial success, technology product management leaders must create devices and software that are designed for both social and technical success, as well as educate channels and end users to understand social issues and minimize social risks.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Adopt a Development Process That Identifies and Addresses Social Challenges Informed by Metrics, Analytics, Surveys, and a Deeper Understanding of Real-Life Use Cases
  • Select a Few Key Social Factors That Product Management Can Realistically Impact by Focusing on the Revenue Impact of Social Dissatisfaction
  • Develop Features, Collateral, Training Material and Tools to Help Customers and Channels Mitigate Social Risks and Sell Social Benefits
    • Short-Term/Tactical Measures
    • Longer-Term/Strategic Measures

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