Gartner Research

Market Guide for Partner Relationship Management Applications

Published: 14 February 2018

ID: G00326179

Analyst(s): Ilona Hansen , Guneet Bharaj


Partner relationship management applications are a group of channel technologies that organizations leverage to conduct and improve their partner programs, compliance, revenue, engagement and mutual trust. Application leaders should use this Market Guide to shortlist PRM vendors.

Table Of Contents

Market Definition

  • Structure of This Market Guide

Market Direction

Market Analysis

Representative Vendors

  • Part 1: PRM Vendors Demonstrating End-to-End Management Capabilities
    • Allbound
    • Apttus
    • bpm'online
    • BrandMuscle
    • CallidusCloud
    • Channeltivity
    • channelXperts
    • E2open
    • Entomo
    • Gorilla Toolz
    • Impartner
    • LogicBay
    • Microsoft
    • Mindmatrix
    • Oracle
    • Pegasystems
    • Salesforce
    • TIE Kinetix
    • Vartopia
    • Vistex
    • Webinfinity
    • Zift Solutions
    • ZINFI Technologies
  • Part 2: PRM Vendors Delivering Point Solutions, Specializing in Dedicated Functionalities in One or More Categories of the Core PRM Areas
    • BrandMaker
    • Conversica
    • Mediafly
    • Successful Channels
    • Tremolo Software

Market Recommendations

  • Appendix

Gartner Recommended Reading

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