Gartner Research

Selling AI to SMBs: A Two-Way Opportunity

Published: 14 February 2018

ID: G00349991

Analyst(s): Stephanie Baghdassarian

Summary

Artificial intelligence fuels many diverse solutions, which are not all well understood by enterprise buyers, especially among SMBs. Technology product marketing leaders in charge of AI solutions should focus on developing specific material to address promising segments within the SMB market.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Specific AI Applications, Such as Smart Agents, Drive More Interest Among SMBs Than the Generic Technology
  • Larger SMBs Feel More Inclined to Consider AI Solutions Adoption
  • SMBs in Communications, Banking, Insurance and Transportation Are More Inclined to Look at AI Solutions for Their Business

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