Gartner Research

Don't Leave Innovation to Chance; Use These 'New' Key Measures to Maximize Managed Service Market Success

Published: 14 February 2018

ID: G00345828

Analyst(s): Ed Anderson , David Ackerman , Sid Nag


Clients depend on innovation to deliver their business strategy. But innovation is hard to measure, requiring a standardized approach and framework. Technology product management leaders must account for how clients and the market view innovation to capture additional revenue opportunities.

Table Of Contents


  • Innovation Framework Definitions
  • Ensure Innovation Terms in All Contracts Are Clear, Concise and Measurable
  • Be an Innovation Strategy Leader or a Fast Follower — Otherwise, Find a Partner or Have an Exit Strategy to Conserve Capital
  • Establish Innovation Value by Tracking Innovation per Client and Value-Added Impacts on the Provider by Using the New Innovation Metrics Framework
  • Case Studies for Innovation Index Performance

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