Gartner Research

Video: Segmenting a Centralized Operation to Align with Differing Market Needs

Published: 25 January 2013

ID: G00353907

Analyst(s): Supply Chain Community Contributors

Summary

This video details how Cisco segmented its supply base in order to effectively serve the diverse needs of its differing business units and markets. The importance of developing a segmentation approach that minimizes confusion and delivers customer and shareholder value is a highlight.

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