Gartner Research

Win Cross-Functional Stakeholders Over to NPI Improvement Initiatives

Published: 16 February 2018

ID: G00349007

Analyst(s): Pam Fitzpatrick , Janet Suleski


Supply chain leaders responsible for new product launches need effective partnerships with stakeholders from other functions to drive improved launch success rates. Use this stakeholder analysis and Gartner's explainer documents to build the support and engagement you need.

Table Of Contents
  • Key Challenges



  • Identify NPI Stakeholders, Then Analyze Their Interests and Sentiment
    • Include Stakeholders Who Will Participate in an NPI Initiative and Others Who Influence Its Success
  • Define the Unifying Business Problem
  • Make the Case for Change in an Explainer Document
  • Develop a Simple but Strategic Communications Plan for Engaging Your NPI Stakeholders
    • Purpose
    • Stakeholder
    • Communicator
    • Message
    • Delivery Method
    • Timing
    • Feedback
    • Measures of Success
    • Review and Adjust Your Plan

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